Many smartphone companies have expressed their intention to begin production of mobile phones in Pakistan after cellular giant Samsung collaborated with the Lucky Group to produce high-quality phones in the country.

Now, the companies are making efforts to introduce 5G phones in the local market.

Chinese smartphone manufacturer Realme has shared plans to launch 5G-enabled phones in Pakistan at affordable prices after its parent announced the establishment of a local assembly line in the country.

Speaking to The Express Tribune, Realme Regional Marketing Director Sherry Dong said that the brand received an excellent reception in Pakistan, hence the company was now prioritising the country to introduce 5G mobile phones.

She added that the company was the first smartphone brand in Pakistan to sell over a million devices in less than a year, which was a significant milestone and paved the way for new investments and introduction of diverse products.

She announced that the company was planning to set up a local assembly line for its products after which top-notch technology would be available in Pakistan at affordable prices.

Read More: Why 5G is still out of Pakistan’s grasp

A few years ago, Realme’s parent company, Oppo Mobile Telecommunications Ltd, had expressed its interest in setting up a mobile assembly plant in Pakistan.

Giving further details, she said that the facility would have two separate assembly lines – one for each brand.

With a dedicated assembly line for Realme, the company will introduce 5G-enabled mobiles as well as other artificial intelligence (AI) products at affordable rates.

“5G is the future, therefore, we have to provide up-to-date technological products to Pakistani consumers at affordable prices,” she added.

The company utilises online marketplaces to promote its products because e-commerce has grown significantly in Pakistan due to the Covid-19 pandemic.

Keeping this in view, the management of the smartphone company has decided to introduce its own digital store in Pakistan’s online marketplace.

“We entered into partnerships with a couple of local companies to sell our products, but now we have decided to establish our own digital outlet in Pakistan,” she said.

Sherry added that digital platforms in Pakistan had matured over the past couple of years, but they still lagged behind regional countries.

She pointed out that the company faced some issues with Pakistan Customs as delay in release of shipments had caused shortage of its products.

Published in The Express Tribune, July 21st, 2021.

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